We improve strategy, organization, processes and culture in small and medium-sized, owner-managed companies in the Greater Edmonton Region. We believe that true performance can only be achieved by real transformation. Like personal trainers, we work cross-discipline, give personalized and focused attention, go to the heart of the issues, and ensure the follow-through of improvements. We call it transformance.

What We Do


Build a robust strategy that pulls together all the details that matter, including your personal goals as an owner. Integrate customer needs, financials, organizational structure, and employees, to move consciously forward for the next two to five years.


Processes & Organization

Align your processes and organization to your strategy. As these are the nervous system of your whole company, it makes your objectives tangible and real to your people and customers.


Empower your people to understand, commit to and live your strategy, processes and organization. Give them the infrastructure, training, and atmosphere to thrive in their roles and positively impact customer experience.

What keeps you up at night?

I need more clients


It’s ok to sell to everyone, but who are the clients you most love to work with? Does your marketing specifically address these ideal clients? Do you really know what they want and need from you? A net promotor score (NPS) survey gives you easy and fast insights about your clients and how they perceive you. Making current clients happier opens the door to deeper selling, more referrals, and ultimately, more clients.

I just want a trusted sparring partner


Whether it’s business or personal, we all benefit from thoughtful listening, sincere questions, and additional perspectives. Let us buy you a coffee, and discuss what’s on your mind.

How can I serve my customers better?


Let your customers tell you! We can take a more in-depth look at their pains and needs. What do they really want from you? How do they perceive you? What do they most value about your company? What is it about you that keeps them up at night? Third-party stakeholder interviews and net promoter score surveys provide comprehensive information as to how loyal your customers are and what you need to do to keep them from the competition.

How can I get more transparency?


When its about transparency, its all about processes and communication. Documenting processes is one thing – but do you manage by processes? How good does your formal communication work? Are your meetings on time and to the point? Do you have the right people there? We can help you with all of this so you can gain transparency. 

How can I delegate more?


The answer can be found in different areas. Is your staff capable and trained to handle more responsibility and does your organizational structure support them? Did you organize your things lean enough that they can be delegated? And most important: Are you really willing to delegate and ready to let go of things? Let’s talk. We can help in all three areas.

Our Approach


With our deep knowledge of strategy, marketing, organization and processes, we’re able to address and solve discovered issues from an integrated, big picture perspective. Bringing in specific experience in logistics, engineering, construction, and manufacturing.

Personalized & Focused Attention

Going to the heart of the issues matters to us, as well as giving honest and relevant recommendations. That’s why we only work with a few clients at a time. This way, we can get to know your business in depth, understand you, and guide you based on a trusted relationship.


We’re with you every step of the way, from conception to implementation. Together, we go beyond obstacles to ensure improvements are realized, and that your people are off and running.



Over the last thirteen years I worked for multinational to small and medium companies in Germany. It always was about improving performance with a cross-discipline approach. I realized it was the work with owners of small and medium companies that I enjoyed the most. Taking care for strategy, organization, processes and the people that drive every company, is where I thrive best. Within the last years, a lot of friendships came out of my business relationships. Living in Edmonton now and having the opportunity to combine my abilities with a strong marketing perspective is why we founded FORDEY Business Transformance. To bring true performance into companies by real transformation.

Learn more about Markus on LinkedIn




As a marketing professional, I've helped small and medium-sized businesses find their strengths and gaps in relationship with their customers. When these gaps are uncovered, it's often the case that clients realize they need help with more than just their marketing. From business strategy and corporate development, to internal culture and coaching, they need someone who can help them improve on multiple fronts. Someone who understands the bigger picture, is invested in their long-term goals, and can help usher in the necessary changes throughout their company. This is why FORDEY Business Transformance was founded -  to help owners achieve true performance in their businesses through real transformation.

Learn more about Natasha on LinkedIn

Our roles


Access fresh perspectives, relevant knowledge and capabilities your company just doesn’t have right now. We are collaborative, not prescriptive. We tailor concepts and solutions to exactly meet your company’s needs.

Interim Manager

Bring in someone who is able to plug into your management team and get things done. Close the gap in your existing team regarding marketing, business administration, and process management.

Company Coach

Real change begins with your people making your strategy and objectives their own. Where necessary, give them the personal support to find their ways into new roles and responsibilities.


Years of experience
Distance to farthest customer
Cups of coffee

What others say

With his extensive know how, creative ideas and clear commitment to defined objectives as a corporate developer over the last years, Markus contributed explicitly to GILOG gaining significant proficiency and productivity. His personality and ability to lead open and honest dialogs with people made us entrust him with the training, coaching and development of our management team and employees on all levels. Last but not least, I finally have the opportunity to address and solve strategic and personal topics in many discussions and conversations on eye-level.

Frank Oelschläger Owner, GILOG GmbH, Logistics Service Provider, Germany

Natasha is one of those people you can trust to find out what is really needed. She has the unique skill of being able to talk to people and dig deeper to find out what’s going on below the surface. Whenever I worked with Natasha, I knew it would go smoothly and that we would see success. She is superb at client relationship management and also great at leading teams with people of all different personalities and backgrounds.

Nicole Basaraba Senior Content Strategist & PhD Candidate, Trinity College Dublin

I worked in multiple projects with Markus. In two companies I took over as his successor – pure luxury. Beyond that, I see Markus as my personal coach in all private and business regards. Short-term, superficial and top-down isn’t part of his thinking and working. What I love most about him is his sense for people and their innermost, his experience and his way with clients and colleagues – always on eye-level.

Moritz Olf Corporate Development, GILOG GmbH, Logistics Service Provider, Germany

Natasha is a joy to work with. Her ability to work with tight deadlines and to translate ideas into the creative is truly exceptional. Her ideas are fresh and yet she is able to meet the client’s needs with a result that is polished, colourful and appealing.

Dawn Vickers Family & Community Support Services Coordinator, City of Lethbridge

Markus helped me to meet the requirements of my leadership role regarding communication, self-perception or critical faculties much better.  As a result of his coaching, I have developed my skills to see problems and situations from different angels and to rely on my individual compass in critical situations. This improved my work with my team and lead to a significant personal and professional development.

Astrid Wilken-Johannes Business Administration Management, GILOG GmbH, Logistics Service Provider, Germany

Natasha swiftly understands the client’s vision, effortlessly translates that into on-target materials, and executes with precision every time. Needless to say, I’m a huge fan.

Heather Petherick Success Coach for Women in Business | Speaker | Entrepreneur